In his engrossing 2013 report The Cloud Begins with Coal (sponsored by the National Mining Association and the American Coalition for Clean Coal Electricity), Mark Mills bludgeons us with one impressive description after another of the growing energy demand from the information infrastructure.
This startup consultancy anticipates the convergence of energy and data management as one seamlessly engineered solution. Energy is increasingly needed for computational work. The internet, with all of its necessary data-centers, is the largest growing consumer of power. By some estimates it consumes 8% of the electricity produced in the developed world with an expectation to double in 4 years. This conjoined sector is ripe for analysis and optimization.